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Designing a women’s wetsuit to reflect their performance needs, make them look and feel great and inspire the spirit of adventure, was our goal. To do this, we looked at wetsuit design differently, not from our eyes, but from eyes of the wearer.
Our team of female designers gathered women of all ages and skill levels to create focus groups that empowered conversations to get to the heart of what women wanted functionally and aesthetically from their suits. Design inspiration was taken from trends outside the industry. Observations, thoughts and ideas were brought together and synthesized into a product that was designed around women.
The result, the new Nixie series. Designed for performance as well as appearance, Nixie combines sleek, slimming lines and fashion-forward colors with some of BARE’s latest trademark innovations.